Gmarket has successfully rebounded its transaction volume in the first half of this year. Following its strategy announced last year to double its gross merchandise volume (GMV) within five years, the company expanded investments targeting both customers and sellers, resulting in positive growth for the first time in four years.
According to Gmarket, the transaction volume in the second quarter continued to show an increase compared to the previous year, maintaining the upward trend from the first quarter. For the first half of the year, Gmarket recorded growth in transaction volume for the first time in four years. This metric is considered a key indicator of platform influence and competitiveness in the e-commerce market.
Notably, the Gmarket site experienced significant growth, with its first-half transaction volume increasing by 14% year-on-year, driving the overall performance rebound.
Customer metrics also improved. The average monthly purchase amount per customer increased by 12% compared to the previous year, indicating a rise in platform usage among more affluent customers.
The seller base has also expanded. As of July 1, the number of Gmarket sellers reached 660,000, a 5% increase from the same period last year. Revenue-generating sellers with monthly sales exceeding 50 million won also grew by 6%. Gmarket's annual investment policy of 500 billion won, which includes full support for large promotional coupon costs and the elimination of seller discount coupon fees, appears to have contributed to this seller growth.
The global cross-border business is also on the rise. Since launching related services last year, Gmarket's cross-border transaction volume in the first half of this year has more than doubled compared to the second half of last year. Currently, over 17,000 sellers are participating, offering 30 million products to the Southeast Asian market.
Gmarket plans to accelerate its market share expansion based on transaction volume in the second half of the year. The strategy includes enhancing seller support, advancing its AI-based platform, and increasing customer benefits to boost platform competitiveness. Initially, the company plans to revise its seller fee policy in the third quarter to reduce burdens and strengthen sales competitiveness.
James Chang, CEO of Gmarket, stated, "The first half of this year has confirmed the potential for long-term growth through strategic investments that led to a rebound in transaction volume. We will continue to focus on essential needs for customers and sellers rather than short-term results, investing to enhance our future competitiveness."
* This article has been translated by AI.
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