Harim's frozen chicken convenience food brand, Maxican, announced the launch of its new product, 'Low-Sugar Chicken Snack,' on July 9.
This new offering reflects the growing consumer trend towards health consciousness. It is based on the recipe of the 40-year-old franchise Maxican Chicken's seasoned chicken, using alternative sweeteners like allulose and erythritol to reduce the sugar content to less than 1 gram per 100 grams. The product also incorporates tomato paste and domestically sourced garlic to enhance its rich, sweet-and-sour flavor.
The chicken is made from 100% domestic whole chicken breast, unground. According to the brand, Harim's brining technology and raw meat management expertise have been applied to reduce the dryness typically associated with chicken breast, resulting in a tender texture and rich juiciness. Additionally, a larger size was chosen to maximize the eating experience.
The batter is a blend of dry and wet breadcrumbs in a golden ratio, designed to maintain crispiness even when coated with sauce. The chicken is fried at a high temperature of 180°C, then excess oil is removed using a vibration method, followed by a second baking in the oven. The sauce is packaged separately for consumers to enjoy according to their preference.
A representative from Harim Maxican stated, "This product is designed for consumers who want to enjoy delicious chicken snacks but are concerned about sugar content, maintaining a taste comparable to that of specialty stores while reducing sugar burden. We plan to expand our low-sugar lineup to strengthen our competitiveness in the frozen chicken convenience food market."
Since its brand launch in May of last year, Maxican has established itself in the market, surpassing cumulative sales of 5 million packages within a year. With the addition of this new product, the lineup now includes 13 types of frozen chicken convenience food, expanding from the previous 12 varieties, which included crispy boneless chicken and seasoned boneless chicken.
* This article has been translated by AI.
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