Clean Country has launched four new customized detergents, including three laundry capsule detergents and one dishwasher tablet, marking its entry into the detergent market.
According to Clean Country, the new products are designed with the concept of "detergents made by Clean Country that you can trust and choose," enhancing functionality and ease of selection.
The customized detergent lineup includes: a 99% powerful deodorizing capsule detergent that reduces sweat odor; a strong cleaning capsule detergent that effectively cares for everyday stains; a capsule detergent that eliminates musty odors and provides a fresh scent reminiscent of sun-dried laundry; and an all-in-one dishwasher tablet that powerfully cleans stuck-on food and water stains.
The new products feature intuitive packaging that reflects their key functions on the front, making it easy for consumers to understand the necessary features without needing to remember product names. The product names and designs incorporate common household concerns such as "indoor drying," "sweat odor," and "everyday stains," allowing shoppers to quickly identify the right product for their needs.
The laundry capsule detergents have enhanced specialized functions. The "indoor drying capsule detergent that eliminates musty odors" removes 99% of acetic acid, a substance that causes indoor drying smells, and delivers a fresh scent as if dried in sunlight. The "99% powerful deodorizing capsule detergent that reduces sweat odor" helps eliminate substances that cause sweat smells, while the "strong cleaning capsule detergent that effectively cares for everyday stains" is designed to remove food, cosmetics, and grease stains.
The "all-in-one dishwasher tablet that powerfully cleans stuck-on food and water stains" combines the necessary functions for dishwashing, including detergent and rinse aid, into one product. It is designed for convenience, allowing users to simply place one tablet in the dishwasher without unwrapping it. It effectively cleans food stains and grease, and has passed tests showing it eliminates 99.9% of harmful bacteria.
Earlier, Clean Country announced its vision to enhance its manufacturing competitiveness through the "AX" infrastructure as it celebrated its 60th anniversary in March. The company plans to integrate AX into its growth strategy, focusing on improving operational and decision-making systems.
A Clean Country representative stated, "As consumers' living environments and usage purposes diversify, there is a growing demand for products that allow easy and intuitive selection of necessary functions. We plan to continue expanding products tailored to living environments and consumer lifestyles, establishing ourselves as a lifestyle care brand."
* This article has been translated by AI.
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