Seoul is collaborating with Dunamu, the operator of the country's largest digital asset exchange, Upbit, to enhance the financial capabilities of its youth.
The city plans to expand its flagship youth financial support program, Seoul Young Tech, which has focused on financial planning and asset management, to include digital assets, creating a future-oriented financial education system suitable for the AI era.
On July 9, Seoul announced the signing of a memorandum of understanding (MOU) with Dunamu at the Korea Press Center.
The signing ceremony was attended by Kim Cheol-hee, the Director of Future Youth Planning for Seoul, and Yoon Seon-joo, Chief Brand Impact Officer of Dunamu.
This agreement aims to support young people in understanding digital assets correctly and making informed financial decisions amid rapid changes in the financial landscape driven by generative AI and blockchain technology.
As digital assets, including cryptocurrencies, have become a major investment target for youth, there is an increasing need for financial education to prevent misinformation and financial fraud.
Starting in August, Seoul and Dunamu will launch specialized financial education on digital assets at the Seoul Youth Center.
The curriculum will cover basic concepts of blockchain and digital assets, investment risk management, fraud prevention, and the establishment of a healthy investment culture in a step-by-step format.
Practical training will also be provided, using real cases of digital asset investment fraud to help participants learn to verify online investment information and make rational investment decisions.
To make financial learning more engaging and accessible for youth, experiential programs will be introduced.
Seoul and Dunamu plan to co-host a quiz event tentatively named 'Youth Financial Golden Bell' to enhance understanding of digital assets and finance.
This agreement is significant as it broadens the scope of Seoul's flagship financial education policy, Seoul Young Tech.
Seoul Young Tech is a key youth policy that provides tailored financial counseling and education to help young people build assets and achieve economic independence.
From 2021 to last year, over 75,000 individuals participated in counseling and education, with an average net asset increase of 45% among participants compared to their first consultation, demonstrating the program's effectiveness.
With this agreement, Seoul aims to integrate digital finance into its existing financial planning education, establishing a comprehensive financial education system that responds to changes in the future financial environment.
Kim Cheol-hee stated, "Digital finance is a crucial area for the future society that young people will inhabit. Through our collaboration with Dunamu, we will continuously expand effective financial education and content to help youth actively respond to the changing financial landscape."
* This article has been translated by AI.
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