Leading South Korean delivery platforms Baedal Minjok, Coupang Eats, and Danggeun Market have voluntarily agreed to participate in the "Online Platform Co-Growth Evaluation" organized by the Co-Growth Committee.
According to industry sources on July 9, the three delivery companies signed a memorandum of understanding (MOU) with the Co-Growth Committee for their voluntary participation in the evaluation. This assessment will comprehensively index the actual cooperative performance of delivery platform companies, as well as the subjective experiences of small business owners and partner companies using the platforms.
This agreement marks a significant turnaround after negotiations with platform companies fell through last year. The delivery industry, which has faced criticism and regulatory pressure from the self-employed sector, is now set to receive formal and objective evaluations of its cooperative efforts through an official body.
Notably, the choice of a "voluntary certification verification" method by the platform companies is seen as a meaningful step. It reflects an attempt to establish a private-sector cooperative framework before any mandatory legal regulations are imposed, aiming to confront the regulatory pressures head-on. Baedal Minjok had previously expressed its intention to voluntarily participate in the Co-Growth Evaluation last month, leading to the inclusion of Coupang Eats and Danggeun Market, thus paving the way for an objective measurement of the cooperation index among the three delivery apps.
Through this pilot evaluation, the three delivery companies plan to objectively assess their support activities for partner businesses and tiered commission programs, with the goal of continuously expanding effective cooperation programs. Despite having a smaller market share, Danggeun Market has positioned itself as a cooperative leader with its low commission rate of around 2%. The policies of Baedal Minjok and Coupang Eats, which have responded to pressure for commission reductions, will also be put to the test.
The Co-Growth Committee will actively support the evaluation process and institutional improvements to ensure that the voluntary efforts of the three delivery platforms lead to tangible results that can be felt in local markets.
Lee Dal-gon, Chairman of the Co-Growth Committee, stated, "At a time when the importance of cooperation between platform companies and small business owners is increasing, it is significant that the three delivery platforms have decided to participate in the co-growth evaluation. The Co-Growth Committee will actively support the evaluation process and institutional improvements to enable growth for both delivery platforms and partner companies."
* This article has been translated by AI.
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