Samsung Display is unveiling a range of next-generation display technologies aimed at the world's largest gaming market in China.
The company announced its first participation in 'Bilibili World 2026,' taking place at the Shanghai National Exhibition and Convention Center from July 10 to 12.
At the exhibition, Samsung Display has set up a large booth covering 297.5 square meters (approximately 90 pyeong) and is showcasing over 50 IT devices equipped with Samsung OLED and QD-OLED technology in collaboration with 12 global partners, including Acer, Asus, and MSI.
Visitors will have the opportunity to experience the key features of high-performance gaming displays, including low grayscale representation, ultra-fast response times, and vibrant color characteristics.
Notably, the booth is themed around the new open-world action RPG 'Honor of Kings: World,' developed in partnership with Tencent, the world's largest gaming company. Attendees can enjoy stunning battle scenes in high definition on the QD-OLED monitors and OLED laptops displayed at the booth.
A comparative display with LCD products will allow visitors to intuitively experience the differences in immersion and winning rates based on display performance.
Samsung Display will also debut its gaming laptop OLED brand 'OBLYX.' Known for its perfect black quality and distinctive design, OBLYX will offer a diverse lineup based on screen sizes (14, 16, and 18 inches) and refresh rates (120, 165, and 240 Hz), aiming to capture the premium gaming laptop market.
According to market research firm Omdia, the average annual growth rate of the Chinese gaming OLED laptop market is projected to be 1,449% from 2023 to 2025, significantly outpacing the global growth rate of 405%. During this period, China's share of the global market is expected to surge from 4% to 38%.
Jung Yong-wook, head of IT strategy marketing at Samsung Display, stated, "With the spread of high-spec content in China, the demand for differentiated gaming displays is rapidly increasing. We will strengthen our collaboration with IT clients in the Greater China region to further solidify our leadership in the global gaming display market."
* This article has been translated by AI.
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