Hyundai Green Food, a comprehensive food company under the Hyundai Department Store Group, announced on July 12 that it will introduce special ginseng dishes in its cafeterias for the summer season in collaboration with Jeonggwanjang.
Starting July 13 and running through the end of August, Hyundai Green Food will offer 12 special menu items developed in partnership with KGC, which operates the ginseng specialty brand Jeonggwanjang, at its nationwide group meal service locations. This collaboration marks the first time a ginseng specialty brand has partnered with the group meal service industry.
The special menu will include items such as 'ginseng samgyetang,' 'ginseng pork belly soy sauce rice bowl,' 'mackerel ginseng teriyaki,' 'ginseng onion cream boneless chicken,' and 'ginseng cream chicken pasta.' Each dish incorporates 100% domestically sourced 6-year-old ginseng powder and ginseng-derived dietary fiber into protein-rich ingredients like chicken, fish, and pork. Hyundai Green Food has tailored the recipes to enhance the unique flavor of ginseng while ensuring they are enjoyable for everyone.
In addition to the special dishes, collaborative beverages will also be launched at the in-house cafes serving group meal clients. Two new drinks will be offered: a 'low-calorie ginseng sparkling' made with Jeonggwanjang's ginseng health drink 'Hong Sam Won Delight' and zero-sugar lemon syrup, and a 'dietary fiber ginseng milkshake' that includes ginseng-derived dietary fiber.
A representative from Hyundai Green Food stated, "This collaboration was established to satisfy the key industry trends of health and gourmet experiences in the group meal service sector. We aim to continue providing differentiated culinary experiences through various brand collaborations and lead trends in the group meal service market."
This is not the first unique brand collaboration for Hyundai Green Food. Since February, the company has been running a project called 'H-Road Trip,' which aims to introduce over 100 differentiated group meal service menus in collaboration with popular restaurant brands and chefs throughout the year. This initiative has brought well-known franchises such as Yuga Chicken Galbi, Frank Burger, Chae Seon Dang, and Ma Wang Jokbal, as well as representative dishes from local favorites like Manseok Dakgangjeong and Rokos, to cafeteria tables.
Last December, Hyundai Green Food quickly launched a collaborative menu with Kkanbu Chicken, receiving a positive response from office workers, marking a significant achievement in the group meal service industry.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.