Na Hong-jin's new film 'Hope' has surpassed a 60% pre-sale rate ahead of its release.
According to the integrated ticketing system on July 12, 'Hope' achieved a pre-sale rate of over 60% three days before its release, with pre-sale tickets exceeding 350,000.
The film has quickly become the top pre-seller among this year's releases, setting a record for the highest pre-sale volume, generating significant interest even before its debut. Despite the upcoming releases of several foreign films, 'Hope' has maintained its pre-sale advantage and is emerging as a highly anticipated title for the summer box office.
'Hope' tells the story of Bumsuk, the head of a local office in the Demilitarized Zone, who faces an extraordinary situation when he hears reports of a tiger sighting from local youths, leading to a state of emergency in the village.
This marks Na Hong-jin's return after a decade since 'The Wailing' and has garnered attention as an official selection in the competition section of the 79th Cannes Film Festival. The cast includes Hwang Jung-min, Jo In-sung, Jung Ho-yeon, as well as Michael Fassbender, Alicia Vikander, Taylor Russell, and Cameron Britton.
As 'Hope' sets pre-sale records, it will be interesting to see if it can demonstrate the box office power of Korean cinema this summer.
* This article has been translated by AI.
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