Samsung Group is set to fully utilize external artificial intelligence (AI) models such as ChatGPT and Gemini in its operations. Samsung SDS has completed the establishment of an environment for the use of external large language models (LLMs) across the group. Samsung SDS will not only oversee the setup but also provide technical support, design security systems, integrate systems, and assist in operations to facilitate the group's AI transformation (AX).
According to the IT industry on July 13, Samsung SDS finished the setup for external LLM usage in the first week of July. Some affiliates have already begun the process of issuing licenses for external LLM use to employees. For instance, Samsung Display has implemented a system where employees can apply for licenses via company email, and due to security considerations, a separate authorization process is required for users of generative AI.
The introduction of external AI is significant as it marks a shift from the previously limited use of external AI within Samsung Group due to security concerns. As generative AI becomes a key tool for enhancing productivity, the need for utilizing external LLMs like ChatGPT has been increasingly recognized among affiliates.
Since the first half of this year, Samsung Group has been preparing for the introduction of external LLMs through security reviews and internal validation processes. Some affiliates, including Samsung Electronics, have reportedly conducted pilot operations (PoC) before moving to actual work applications.
In this process, Samsung SDS has supported the group's adoption as an enterprise reseller for OpenAI's ChatGPT. Samsung SDS's role extends beyond merely supplying licenses; it also assists in the technical setup required for operating enterprise AI services, including single sign-on (SSO), role-based access control (RBAC), and document management system (DMS) integration, along with employee training and operational support.
The largest implementation of ChatGPT Enterprise is within Samsung Electronics' Device Experience (DX) division, which has approximately 51,700 employees and is seen as a key organization for expanding generative AI usage within the group. Should the use of external AI expand to other business areas, the scope of AI setup and operational support provided by Samsung SDS may also grow.
However, the introduction of external LLMs varies among affiliates. While most are being implemented through Samsung SDS, some affiliates are reportedly contracting directly with AI companies such as OpenAI, Google, and Anthropic.
The method of contracting affects Samsung SDS's business opportunities. When contracts are made through Samsung SDS, it can provide not only license supply but also setup and operational support, thus expanding its business scope. In contrast, direct contracts with AI companies may limit Samsung SDS's role since licensing agreements are made directly.
An industry insider stated, “In the enterprise AI market, the ability to build and operate models tailored to the work environment is more important than simply introducing a model. As the scope of AI utilization within Samsung affiliates expands, opportunities for Samsung SDS in consulting, setup, and operational support in AX business are likely to grow.”
* This article has been translated by AI.
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