Maeil Dairy announced the launch of its new protein drink, 'PURETEIN,' available in two flavors: chocolate shake and coffee shake. The product, introduced on July 13, is made from milk that has been triple-concentrated.
Unlike typical protein drinks that mix protein powder with water or milk, PURETEIN uses concentrated milk as its base. The drink features Maeil's proprietary Ultra Filtration (UF) technology, which allows 722ml of milk to be condensed into a 330ml package. This method filters out lactose while preserving protein and calcium, resulting in a smooth texture and the natural flavor of milk without any chalky aftertaste.
Each serving contains 23g of protein, equivalent to about four eggs, along with nine essential amino acids and 685mg of calcium, ensuring a balanced nutritional profile. The lactose-free product is suitable for consumers who are lactose intolerant. It is packaged in a 330ml aseptic carton, allowing for room temperature storage, and is available at Costco locations nationwide.
As health consciousness rises, the protein drink market is experiencing rapid growth both domestically and internationally. According to market research firm Euromonitor International, the ready-to-drink (RTD) protein beverage market in South Korea is projected to reach 124.5 billion won by 2025, reflecting an average annual growth rate of 81% over the past five years. The U.S. RTD protein drink market, a global leader, is expected to reach approximately $7.6 billion (about 11.5 trillion won) by 2025, with an average annual growth rate of 12.6% over the last two years.
In particular, milk-based RTD protein drinks that emphasize taste and smoothness are becoming key products in the North American market. Maeil Dairy has proactively introduced this milk-concentrated protein RTD beverage to the domestic market in response to these global trends.
A Maeil Dairy representative stated, "PURETEIN is a pure milk protein drink made from triple-concentrated milk. We plan to continue expanding our flavor offerings and product lineup to strengthen our position in the protein RTD market."
* This article has been translated by AI.
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