Sono International is set to become a key partner in a mega project celebrating BTS's local concert in the heart of Manhattan, New York City.
On July 14, Sono International announced its official partnership with the 'BTS THE CITY ARIRANG - New York' project, launching the '33 Hotel by SONO Calm' as the designated collaboration hotel.
This initiative aims to transform the city into a festive venue during BTS's concert period. The official partner, 33 Hotel by SONO Calm, will exclusively operate 'THE CITY ARIRANG' themed rooms and special food and beverage menus from July 24 to September 9. Unique collaboration amenities and diverse experiential programs for tourists from around the world will also be available.
Exclusive Missions with 'BTS Passport' for Manhattan Tours
During the event, hotel guests will have access to a distinctive cultural program that combines New York's historical narratives with the project's features. Upon check-in, guests will receive a 'BTS THE CITY ARIRANG Passport' to complete various missions. Visitors can explore iconic New York landmarks near the hotel, such as the Brooklyn Bridge and Pier 17, while documenting their personal journeys.
Expanding Global Reach from Hawaii and France to New York
The 33 Hotel by SONO Calm serves as a five-star hotel operated by Sono International, which is expanding its presence in the global hospitality market. Located in Manhattan's Seaport District, the hotel features seven floors with a total of 66 rooms, offering views of the East River and Brooklyn Bridge, all while capturing the unique charm of New York.
Notably, Pier 17, located directly in front of the hotel, hosts over 100 major events annually and attracts more than 8 million visitors, making it a global entertainment hub. The venue's outdoor concert space, rooftop dining, and flagship stores are expected to create synergy with the project.
Sono International is currently expanding its overseas network, focusing on key locations such as New York, Hawaii, Guam, Washington D.C., France, and the Asia-Pacific region. Through this project, the company aims to demonstrate its differentiated operational capabilities in the global market and establish itself as a leading global hospitality enterprise.
A representative from Sono International stated, "We are excited to present services linked to global top-tier content in the heart of New York, a center of world culture. We plan to continue expanding unique global cultural content businesses that allow customers worldwide to experience and engage directly on-site."
* This article has been translated by AI.
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