The Korea International Trade Association (KITA) held a ceremony on July 14 at COEX in Samseong-dong, Seoul, to celebrate its 80th anniversary, unveiling a vision for the future that includes the establishment of an AI-based next-generation trade platform and the strengthening of private trade networks.
The event was attended by over 1,000 guests, including Prime Minister Han Seung-soo, Lee Han-koo, head of the Trade Negotiation Headquarters at the Ministry of Trade, Industry and Energy, representatives from economic organizations, member companies, and ambassadors.
Under the slogan "KITA 80, Beyond Borders, Beyond Limits," the ceremony reflected on the association's journey from its founding in 1946 with 105 member companies to its current status as a leading economic organization with 80,000 members.
The celebration featured a video showcasing 80 years of trade in South Korea, the unveiling of busts of former KITA presidents Kim Do-yeon, Lee Hwal, and Nam Deok-woo, and awards for descendants of founding members and individuals who contributed to trade development.
KITA plans to enhance its private trade networks with major trading partners, including the United States, China, and the European Union, to address trade issues. The association aims to integrate dispersed trade information and support services into an AI-based next-generation trade platform, expanding connections with global e-trade standards to support companies throughout the entire trade process.
Additionally, KITA envisions developing COEX into a central hub for a "Mega MICE Platform" that connects Samseong-dong and Jamsil, transforming it into a global business center.
Yoon Jin-sik, president of KITA, stated, "Having grown over the past 80 years with the trust and support of the government and the trade industry, we will repay this with greater responsibility and contribution. Based on private creativity and public responsibility, we will be the strongest global partner to help our companies face challenges and reach every market in the world."
* This article has been translated by AI.
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