Hyundai Motor sponsored the release of director Na Hong-jin's new film 'Hope' on July 15. To coincide with the film's debut, Hyundai released a character making video titled 'Sung-ae,' showcasing lead actress Jung Ho-yeon's journey as she takes on her first action role alongside the Hyundai 'Stella.'
'Hope' is Na Hong-jin's first sci-fi action thriller, following his acclaimed works such as 'The Chaser,' 'The Yellow Sea,' and 'The Wailing.' Set in the remote village of Hopohang near the Demilitarized Zone (DMZ), the film depicts the struggle of individuals confronting an unidentified entity.
The film was officially invited to compete at the 79th Cannes Film Festival, where it received positive reviews and a lengthy standing ovation following its world premiere.
The making-of video features Jung Ho-yeon obtaining a Class 1 driver's license to perform car stunts, drifting, and executing J-turns in the Hyundai Stella. It also includes behind-the-scenes footage of the film's car chase scenes and episodes involving the Stella.
The Hyundai Stella, a heritage model, appears as the police car driven by the characters Beom-seok (played by Hwang Jung-min) and Sung-ae (Jung Ho-yeon). It plays a central role in the film's car chase scenes, supporting the period atmosphere and narrative.
Hyundai explained that this collaboration is part of a partnership strategy to convey the brand's heritage and cultural values through content.
In addition to 'Hope,' Hyundai continues to engage in brand activities utilizing film content, including its own short film 'Night Fishing' and 'Bedford Park,' which received a Special Jury Award at the Sundance Film Festival.
Meanwhile, Na Hong-jin's new film 'Hope' surpassed 600,000 pre-sale tickets on its opening day. According to distributor Plus M Entertainment, as of 7 a.m. on July 15, the film recorded 600,361 pre-sale tickets, according to the integrated computer network of the Korean Film Council.
* This article has been translated by AI.
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