Ryu Jae-cheol, CEO of LG Electronics, announced a commitment to enhancing the lives of both current and future customers during the 'Life's Good Day' brand event held on July 13 at the LG Twin Towers in Yeouido, Seoul.
Ryu emphasized, "We will practice 'Life's Good' to provide a better life not only for our current customers but also for future ones."
Employees present at the event responded with various pledges, stating, "We will practice 'Life's Good' by realizing a zero-labor home for our customers," and "We will practice 'Life's Good' through AX, which prioritizes human growth over technology itself."
From July 7 to 24, LG Electronics is operating the 'Life's Good Pop-up' across ten locations nationwide, including the LG Twin Towers in Yeouido, Magok Science Park, Changwon Smart Park, and Pyeongtaek Digital Park. Ryu and other executives are attending daily to encourage participation.
The pop-up concept is akin to a pawn shop, where employees' pledges for good deeds are collected, and diverse brand experiences are offered. It signifies a commitment to taking small actions in both work and daily life to contribute to a better world. The initiative conveys the message that collective participation will complete LG Electronics' 'Life's Good' vision.
The event features various interactive spaces, including a 'Good Deeds Display Wall' where employees can share their commitments, as well as a photo booth, curling game, and ice cream booth. Participants who complete missions in these spaces can receive prizes through a lucky draw.
Ryu noted, "The term 'good deeds' has two meanings and resembles our organizational culture innovation slogan, Reinvent 2.0, which focuses on 'exposing problems' and 'executing to win.' Exposing problems is the proactive good deed, while executing to win is the good deed that creates a better world."
He added, "Small actions taken in each person's role will come together to provide better experiences for customers and enhance the competitiveness of the LG Electronics brand. I hope 'Life's Good Day' continues for 10, 20, or even 40 years, solidifying our brand value."
Since 2023, LG Electronics has been implementing various programs annually to internalize brand values among employees. This year, the focus is on experiential learning based on the understanding of the brand accumulated over the past three years, aiming to foster a culture that naturally practices brand values.
* This article has been translated by AI.
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