Baemin, operated by Woowa Brothers, is hosting a discount event in collaboration with traditional markets.
On July 15, Baemin announced that it is conducting a "National Special Price Traditional Market Exhibition" in partnership with the National Merchants Association to help expand online sales for traditional markets.
This exhibition features a total of 36 products from participants including the Bucheon Jungdong Love Market Cooperative, the Chungnam branch of the National Merchants Association, and the Ulsan Suam Shopping Market. The traditional market exhibition is available on the Baemin app under "National Special Price." National Special Price is Baemin's commerce service where sellers deliver products via courier.
The Bucheon Jungdong Love Market Cooperative is offering 18 products, including meal kits for tteokbokki, stir-fried pork, mackerel stew, and spicy fish soup, at discounts of up to 60%.
The Chungnam branch of the National Merchants Association is selling four processed products made from local specialties, such as apple juice from Yesan and bellflower syrup from Nonsan, at discounts of up to 11%. The Ulsan Suam Shopping Market is offering 14 products, including puffed rice and nostalgic snacks.
Baemin has been consistently collaborating with traditional markets and merchant associations. In a previous exhibition at the Bucheon Jungdong Love Market last December, sales increased by approximately 600% compared to the previous month, while an exhibition of Chungnam specialties in October recorded an average daily sales figure 29 times higher than usual.
Last month, Baemin, in partnership with Home & Shopping, provided mobile gift certificates as prizes as part of a "Traditional Market Revitalization Project" at the Yeonggwang Terminal Market in Jeollanam-do.
During the event, which runs until July 27, Baemin is offering coupons for discounts of 3,000 won on purchases over 10,000 won and 15,000 won on purchases over 25,000 won, available on a first-come, first-served basis.
Kim Joong-hyun, head of the Sustainable Management Office at Woowa Brothers, stated, "We hope this opportunity allows customers to enjoy the warm foods of traditional markets comfortably at home while providing practical support to market merchants. We will continue to pursue various collaborations that benefit small business owners."
* This article has been translated by AI.
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