Lotte's retail affiliates are collaborating with the Hope Bridge National Disaster Relief Association to support vulnerable populations during the ongoing heatwave.
On July 15, Lotte announced that it will deliver relief supplies, including fans and essential food items, to approximately 600 low-income individuals and elderly residents living alone in goshiwons, or small boarding houses. Additionally, the company plans to provide nutritional meals for about 800 people in conjunction with the start of the summer heat.
This initiative is based on a tripartite agreement signed in 2018 between Lotte's retail affiliates, the Ministry of the Interior and Safety, and Hope Bridge for a public-private partnership in disaster relief.
From 2018 to 2022, Lotte's retail affiliates contributed a total of 3 billion won (approximately $2.5 million) over five years, providing relief supplies and psychological counseling through services like the Healing Bus during disasters such as wildfires and floods. Even after the agreement's conclusion, they continue to operate an emergency relief system.
Lee Seong-hyun, head of communications at Lotte Department Store, stated, "We will care for our marginalized neighbors and realize shared values through cooperation among our retail affiliates."
Meanwhile, on the same day, Lotte held its second-half VCM (formerly known as the executive meeting) at Lotte World Tower in Seoul, attended by Chairman Shin Dong-bin and representatives from various affiliates, to discuss management strategies.
* This article has been translated by AI.
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