NH Nonghyup Capital has officially launched its new brand, 'NCAP,' as part of its strategy to provide a consistent brand experience and strengthen its brand identity on July 15.
According to the financial sector, NH Nonghyup Capital held the brand launch event 'NCAP Day 2026' at its new headquarters in Yeouido, Seoul, where the new brand was unveiled.
NCAP stands for 'Near the Customer, Always a Partner,' reflecting the company's commitment to being a constant partner for its customers. The brand was selected through an internal competition held in January and aims to unify previously used abbreviations such as 'Nongcae' and 'NHC' under the NCAP name.
NH Nonghyup Capital explained that the launch of this brand is part of an integrated branding strategy to redefine its brand identity in line with its growth, which includes achieving 10 trillion won in operating assets and ranking third in brand reputation within the industry.
The brand's core colors are 'Teal' and 'Marigold.' Teal combines the 'Green' of the National Agricultural Cooperative Federation and the 'Blue' of NH Financial Group, symbolizing the group's identity and financial expertise. Marigold represents energy and dynamism.
Jang Jong-hwan, CEO of NH Nonghyup Capital, stated, "NCAP is not just a new name; it embodies the philosophy of NH Nonghyup Capital, which has been alongside customers for the past 18 years. All employees will grow as a trusted financial partner under one brand."
According to the financial sector, NH Nonghyup Capital held the brand launch event 'NCAP Day 2026' at its new headquarters in Yeouido, Seoul, where the new brand was unveiled.
NCAP stands for 'Near the Customer, Always a Partner,' reflecting the company's commitment to being a constant partner for its customers. The brand was selected through an internal competition held in January and aims to unify previously used abbreviations such as 'Nongcae' and 'NHC' under the NCAP name.
NH Nonghyup Capital explained that the launch of this brand is part of an integrated branding strategy to redefine its brand identity in line with its growth, which includes achieving 10 trillion won in operating assets and ranking third in brand reputation within the industry.
The brand's core colors are 'Teal' and 'Marigold.' Teal combines the 'Green' of the National Agricultural Cooperative Federation and the 'Blue' of NH Financial Group, symbolizing the group's identity and financial expertise. Marigold represents energy and dynamism.
Jang Jong-hwan, CEO of NH Nonghyup Capital, stated, "NCAP is not just a new name; it embodies the philosophy of NH Nonghyup Capital, which has been alongside customers for the past 18 years. All employees will grow as a trusted financial partner under one brand."
* This article has been translated by AI.
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