Samsung has demonstrated growth in a brand value assessment of global big tech companies, securing the 8th position worldwide. Amid fierce competition driven by the rapid expansion of the artificial intelligence (AI) market, Samsung remains the only Korean company in the global top 10, reaffirming the status of Korean enterprises.
According to the '2026 Top 100 Tech Brands' survey released on July 19 by the UK-based brand valuation consultancy Brand Finance, Samsung's brand value increased by 8.9% from the previous year, totaling $97.415 billion (approximately 144.1 trillion won). It is the only domestic company to make the top 10 list.
However, Samsung dropped one spot from last year's 7th place to 8th this year, as Nvidia climbed three places from 8th to 5th.
In this survey, a total of five Korean companies made it to the global top 100 tech brands, the same number as last year. However, the share of total brand value held by Korean companies decreased slightly from 3.9% last year to 3.7% this year, a drop of 0.2 percentage points.
This decline is attributed to the rapid increase in brand value of competing companies from countries like China on the global stage. China, the only country among the top 10 to expand its brand value share, increased its market share from 11.4% last year to 12.6% this year, putting pressure on competitors, including Korea.
Looking at the brand ownership by country, the United States showcased its overwhelming dominance in the global tech market with a total of 46 brands in the rankings. Apple, which ranked first in brand value, recorded a value of $676.42 billion. Following Apple, Microsoft, Google, and Amazon occupied the 2nd to 4th positions, respectively.
China secured the 2nd place with 25 brands, closely trailing the U.S. Japan followed with 9 brands, while Korea had 5 brands.
* This article has been translated by AI.
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