Culley announced that its fashion content "Style Note," which suggests outfits suitable for time, place, and occasion (TPO), has received positive customer feedback.
Launched in April, Style Note positions Culley as a "personal shopper" for customers, offering outfit suggestions for various situations. So far, four episodes have been released, covering everyday looks, workout attire, parent observation outfits, and vacation styles.
The most popular content is the parent observation looks episode, which was released last month and recorded an average of 16,000 views per day until July 2. This episode features influencer Kang Young-joo's styling, showcasing practical outfits for parent events.
In line with the vacation season, the "Summer Vacation Looks with Kids" episode highlighted hotel vacation looks by jewelry brand representative and influencer Kim Mi-hee. The matching white-tone outfits of a mother and daughter received particular attention.
Culley is enhancing its fashion curation by launching various fashion content, including Style Note, Trend Pick, and Brand Finder. Trend Pick introduces seasonal fashion keywords and related products, while Brand Finder features content from experts like stylists and fashion editors, sharing brand philosophies and styling methods.
A Culley representative stated, "Fashion suggestions tailored to the TPO of 30s and 40s lifestyles resonate strongly with customers. We aim to leverage our curation expertise from food and cosmetics to provide a differentiated shopping experience in fashion."
Additionally, Culley is strengthening its fashion business by hiring Choi Hang-seok, a former team leader at Hanseong, who led the online fashion platform EQL, to oversee fashion operations, expanding its related organization and talent.
* This article has been translated by AI.
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