Samsung Electronics is establishing the RX (Robotics eXperience) Business Promotion Office, directly under the CEO, to focus on developing next-generation robotics as part of its strategy to secure future growth drivers.
According to Samsung Electronics on July 21, the creation of this office aims to consolidate the company's dispersed robotics capabilities and technological competitiveness.
The company plans to accelerate its market entry by establishing an integrated system that encompasses mid- to long-term robotics strategy formulation, core technology development, and commercialization.
The main hub for the RX Business Promotion Office will be located at the R&D campus in Umyun-dong, Seoul. The company intends to centralize its robotics workforce to foster a collaborative environment and will continue to invest in research infrastructure, including offices and laboratories necessary for robotics development and commercialization.
Samsung will also focus on enhancing data-driven motion control performance. A 'data factory' will be established at the Gumi plant to facilitate rapid deployment of robots, and close collaboration with the research organization at the Seoul R&D campus will aim to improve the intelligence and control technologies of robots.
To strengthen its global competitiveness, Samsung plans to secure research hubs in technologically advanced countries such as the United States, China, and Japan. The company will leverage local specialized technologies and ecosystems while actively recruiting top talent from abroad.
Key personnel changes have also been made to attract talent. Lee Dong-geon, who led robotics strategy at Hyundai Motor Group and Boston Dynamics, has been appointed as the head of the Robotics Strategy Team, responsible for drafting the mid- to long-term business roadmap.
Prominent academics are also joining the initiative. Kim Hyun-jin, a professor at Seoul National University specializing in intelligent autonomous robots and control, and Kim Ui-gyeom from Ajou University, known for his research in robotic hands and manipulation, will contribute their expertise to the RX Business Promotion Office.
A Samsung Electronics representative stated, "We will enhance the speed of technology development and respond swiftly to market changes based on the rapid decision-making and execution capabilities of a CEO-led structure, creating a differentiated robotics experience."
* This article has been translated by AI.
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