A delegation of Chinese restaurant representatives visited BBQ Chicken University to explore the company's educational system and global operations.
Genesis BBQ announced that over 40 members of the Chinese restaurant entrepreneur business school program visited the Chicken University in Icheon, Gyeonggi Province, on July 20.
The delegation received an overview of BBQ's global business status and country-specific operational cases, followed by a tour of key educational facilities, including the theoretical training room and cooking practice area. They observed training courses for prospective franchisees and exchanged views on ways to enhance collaboration between the franchise industries in Korea and China.
Chicken University is a specialized training institution where BBQ educates prospective franchisees and employees on store operations, cooking, and customer service. It has established a training and operational system to ensure consistent quality and service across domestic and international locations.
BBQ currently operates over 800 overseas stores in 57 countries. China is the first market where BBQ began its overseas operations in 2003, and the company has recently been expanding its business in key consumer cities in southern and central inland regions.
In January, BBQ opened the 'BBQ Village Shenzhen Huider Wanxianghui' in Bao'an District, Shenzhen, Guangdong Province, and in March, it launched the 'BBQ Village Weluwanxiangcheng' in the Welu Shopping Mall in Changsha, Hunan Province. Both locations offer Korean dishes, including Golden Olive Chicken, seasoned chicken, budae jjigae, samgyetang, and tteokbokki.
A BBQ representative stated, "Through this visit, we introduced our educational system at Chicken University and global operational cases. We plan to continue various exchanges with the Chinese restaurant industry in the future."
* This article has been translated by AI.
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