London is buzzing with excitement as it transforms into a massive advertisement for Samsung Electronics' upcoming Galaxy Unpacked event, set to unveil the company's new foldable phones. Iconic locations such as Piccadilly Circus and the Outernet are adorned with 'Galaxy Unpacked' promotions, while the famous red double-decker buses are also wrapped in advertising. As preparations continue at the event venue, Old Billingsgate, Samsung is ramping up anticipation for its foldable product launch.
The Galaxy Unpacked 2026 event will take place on July 22 at 2 p.m. local time (10 p.m. KST) along the River Thames at Old Billingsgate. The event will showcase the next-generation Galaxy Z Fold and Galaxy Z Flip series, as well as the latest Galaxy smartwatches. Samsung is also expected to reveal details about its intelligent eyewear, developed in collaboration with Google.
Advertisements for Samsung's new foldable phones are prominently displayed throughout London. A massive digital billboard in Piccadilly Circus continuously plays promotional videos for the Galaxy Unpacked event. Piccadilly Circus, a well-known tourist destination where major roads converge in London's West End, features split-screen ads that alternate between different visuals, sometimes displaying full-screen videos. The immersive media and entertainment space, Outernet, is also filled with Samsung advertisements, attracting the attention of numerous tourists and locals who stop to watch the videos or take photos.
The outdoor advertising campaign in Piccadilly began on July 8. The promotional video features a ticket booth with a ticket shaped like a box representing the Unpacked event, showing a scene of the ticket being torn. The left side of the ticket displays the phrase 'A New Shape Unfolds,' hinting at the arrival of a new foldable phone with a unique 4:3 aspect ratio.
The iconic red double-decker buses also feature Samsung's Unpacked advertisements, serving as moving billboards that capture the attention of both residents and tourists. The combination of London's historic architecture and the futuristic Galaxy ads creates a striking visual contrast.
At Old Billingsgate, preparations for the event are in full swing. The venue, which is a historic building remodeled from the world's largest fish market in the 19th century, is adorned with large Galaxy brand graphics in the event's signature lavender color. Journalists and event staff are already entering the venue, contributing to the growing excitement surrounding the Unpacked event.
Old Billingsgate is now a premier event space in London, hosting global fashion shows, exhibitions, and corporate events. Samsung chose this location to present a new mobile experience in the AI era, symbolizing the coexistence of innovation and culture in London.
A Samsung representative stated, "We will unveil a new lineup of Galaxy devices that have defined the foldable category in the innovative city of London, which continuously creates trends. The next-generation Galaxy products, combining innovative form factors with advanced intelligent features, will provide users with a more personalized and optimized mobile experience, setting a new standard for the AI era."
The Galaxy Unpacked 2026 event will take place on July 22 at 2 p.m. local time (10 p.m. KST) along the River Thames at Old Billingsgate. The event will showcase the next-generation Galaxy Z Fold and Galaxy Z Flip series, as well as the latest Galaxy smartwatches. Samsung is also expected to reveal details about its intelligent eyewear, developed in collaboration with Google.
Advertisements for Samsung's new foldable phones are prominently displayed throughout London. A massive digital billboard in Piccadilly Circus continuously plays promotional videos for the Galaxy Unpacked event. Piccadilly Circus, a well-known tourist destination where major roads converge in London's West End, features split-screen ads that alternate between different visuals, sometimes displaying full-screen videos. The immersive media and entertainment space, Outernet, is also filled with Samsung advertisements, attracting the attention of numerous tourists and locals who stop to watch the videos or take photos.
The outdoor advertising campaign in Piccadilly began on July 8. The promotional video features a ticket booth with a ticket shaped like a box representing the Unpacked event, showing a scene of the ticket being torn. The left side of the ticket displays the phrase 'A New Shape Unfolds,' hinting at the arrival of a new foldable phone with a unique 4:3 aspect ratio.
The iconic red double-decker buses also feature Samsung's Unpacked advertisements, serving as moving billboards that capture the attention of both residents and tourists. The combination of London's historic architecture and the futuristic Galaxy ads creates a striking visual contrast.
At Old Billingsgate, preparations for the event are in full swing. The venue, which is a historic building remodeled from the world's largest fish market in the 19th century, is adorned with large Galaxy brand graphics in the event's signature lavender color. Journalists and event staff are already entering the venue, contributing to the growing excitement surrounding the Unpacked event.
Old Billingsgate is now a premier event space in London, hosting global fashion shows, exhibitions, and corporate events. Samsung chose this location to present a new mobile experience in the AI era, symbolizing the coexistence of innovation and culture in London.
A Samsung representative stated, "We will unveil a new lineup of Galaxy devices that have defined the foldable category in the innovative city of London, which continuously creates trends. The next-generation Galaxy products, combining innovative form factors with advanced intelligent features, will provide users with a more personalized and optimized mobile experience, setting a new standard for the AI era."
* This article has been translated by AI.
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