South Korea's three major telecom companies—SK Telecom, KT, and LG Uplus—have begun selling the Ray-Ban Meta, an artificial intelligence (AI) glasses product developed in collaboration with Meta and global eyewear company EssilorLuxottica.
On July 22, the telecom companies announced the launch of the Ray-Ban Meta, along with various promotional discounts.
The Ray-Ban Meta is a wearable device that combines voice AI, a camera, and open-ear speakers. Users can activate the device by saying 'Hey Meta,' allowing it to answer questions, search for information, and provide recommendations. It features a 12-megapixel ultra-wide camera capable of capturing 3K ultra HD videos and photos. With five microphones and open-ear speakers, users can enjoy music, make calls, and utilize voice AI functions. The device offers up to eight hours of use on a single charge, and with the charging case, it can last up to 48 hours, while also being water-resistant.
The telecom companies are selling the product through online and offline stores, offering discounts linked to subscription plans.
SK Telecom has started sales through its online store, T Direct Shop, and at six T World stores in the Seoul and Gyeonggi regions. It offers six models, including matte black and shiny black. Customers who subscribe to high-tier plans can receive discounts of up to 24,000 won per month on device installment payments. The company is also considering integrating its own AI services, such as A., with the AI glasses for voice and camera-based services.
KT has initially launched sales through its online store, KT Direct Shop, and plans to expand to general retail outlets nationwide starting August 3. KT membership customers can enjoy a 10% discount, and when combined with a dedicated plan, the glasses can be available for around 10,000 won per month. At general retail outlets, customers can access the 'Choice Double Device' plan for approximately 7,000 won per month.
LG Uplus offers discounts of up to 80% through its 'Mania Device' program, depending on the subscription plan. Customers on high-tier plans can use the product for around 3,000 won per month based on a 36-month installment plan. The company plans to expand its lineup of wearable devices and continue introducing products linked to its telecom services.
The retail price of the Ray-Ban Meta varies by model, set at 690,000 won and 740,000 won. The telecom companies aim to promote the use of AI glasses through discount programs and experience stores.
* This article has been translated by AI.
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