BBQ held an event to celebrate professional golfer Yuhyun's consecutive LPGA major tournament victories and to continue its sponsorship partnership.
Genesis BBQ Group announced on July 23 that it hosted a celebration for Yuhyun, her family, and representatives from her agency at its headquarters in Songpa-gu, Seoul, on July 22.
Yuhyun recently achieved back-to-back victories at the LPGA Tour major tournaments, the KPMG Women's PGA Championship and the Amundi Evian Championship.
The event began with a commemorative video showcasing Yuhyun's journey to her major victories. Following the video, Hong Geun, chairman of Genesis BBQ Group, presented Yuhyun with a BBQ jacket, a commemorative plaque, and a congratulatory cash prize to celebrate her consecutive major wins.
Chairman Hong expressed pride in Yuhyun's remarkable achievement, stating, "I am very proud of Yuhyun for achieving back-to-back major tournament victories on the LPGA stage, where the world's best players compete. BBQ will continue to support her as a strong partner in her pursuit of even greater goals."
Yuhyun remarked, "It is meaningful to be able to support each other as partners beyond the relationship of sponsor and athlete. I will do my best to repay this support with good performances and results for the remainder of the season."
Since last year, BBQ has been expanding its sponsorship of LPGA players as part of its strategy to penetrate the U.S. market. After signing a sponsorship agreement with Yuna in January of last year, it also partnered with Yuhyun to engage in sports marketing through women's golf in the U.S. Additionally, BBQ has been involved in activities that combine sports and K-food, such as hosting youth golf charity events and offering BBQ chicken tasting events for participating athletes and officials.
Currently, BBQ operates over 300 stores across 33 states in the U.S. Consumer sales in the U.S. market have grown from 70 billion won in 2021 to 340 billion won in 2025.
* This article has been translated by AI.
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