As demand for health foods rises during the summer, Lotte Wellfood's home meal replacement (HMR) brand, Meal Theory, has introduced a new product in collaboration with Daegu's Centennial Store, Ilwoljeong.
Lotte Wellfood announced on July 23 that it has launched 'Ilwoljeong Black Garlic Samgyetang,' a representation of the signature dish from the renowned samgyetang restaurant in Daegu.
This product is the sixth in the 'Meal Theory x Centennial Store' collaboration project. Centennial Stores are selected by the Ministry of SMEs and Startups for their excellence and growth potential, having been in operation for over 30 years.
The new product features Ilwoljeong's signature dish, made with black garlic, known for its rich broth and deep flavor, which has been beloved in the region for many years.
It uses 100% domestically sourced whole chicken, along with black garlic, mung beans, and glutinous rice to enhance nutrition and flavor. The product aims to replicate the taste of a long-simmered broth and tender texture typical of specialty restaurants.
With rising dining costs and early heat waves, the demand for convenient health foods is increasing, leading to growth in the HMR market during the summer season. Lotte Wellfood has launched this product in anticipation of demand during the early, mid, and late summer.
Meal Theory is expanding its collaborations with local eateries. Previous releases include 'Hyungjae Songjeong Tteokgalbi,' 'Shin Ya Chicken Dakgangjeong,' 'Tahyanggol Sliced Gamjatang,' 'Haeundae Wonjo Halmae Gukbap Beef Radish Soup,' and 'Odeng Restaurant Budae Jjigae,' continuing the Centennial Store collaboration series.
A representative from Lotte Wellfood stated, "We are continuing our collaborations to allow more consumers to experience the traditional flavors and expertise that Centennial Stores have built over time. We plan to introduce a variety of differentiated meal products with unique taste and quality in the future."
* This article has been translated by AI.
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