Lotte Chilsung Beverage's ready-to-drink (RTD) alcohol brand, Soonhari Jin, has surpassed last year's total sales in just the first half of this year.
On July 23, Lotte Chilsung Beverage announced that Soonhari Jin recorded sales of 17 billion won in the first half of the year, exceeding last year's annual sales of 16.2 billion won within just six months.
If the current trend continues, the company anticipates that Soonhari Jin's annual sales will more than double compared to the previous year. Since its launch in May 2021, cumulative sales are expected to exceed 120 million cans (based on 355ml).
Since the introduction of Soonhari Lemon Jin in 2021, the product line has expanded to include four varieties: Lemon Jin, Grapefruit Jin, Yuzu Jin, and Sangria Jin. Among these, Lemon Jin accounts for the largest share of sales at 58%, followed by Grapefruit Jin at 22%, Sangria Jin at 11%, and Yuzu Jin at 9%.
A representative from Lotte Chilsung Beverage attributed the growth of Soonhari Jin to its inherent product competitiveness and the development of products that reflect consumer demand.
Soonhari Jin utilizes a 'freeze extraction method' that freezes whole fruits at ultra-low temperatures to maximize their rich flavors. Based on consumer research, the product has been improved to meet the demand for zero sugar and a clean drinking experience, offering a variety of alcohol levels and flavors, including 4.5%, 7%, and 9% options.
The representative stated, "We have enhanced our brand competitiveness through product development that reflects consumer trends and offers differentiated taste and aroma. We plan to continue strengthening our product competitiveness in the future."
Meanwhile, the global RTD alcohol market continues to grow steadily. According to market research firm Euromonitor, the global RTD alcohol market is projected to reach $24.5 billion by 2024, with an average annual growth rate of 7.8%, expected to reach $35.6 billion by 2029. The domestic RTD alcohol market is estimated to be around $50 million.
* This article has been translated by AI.
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