Bodyfriend has reported a significant increase in customers from the 2030 generation in its first-half sales results.
On July 23, Bodyfriend announced that the total number of contracts increased by 16.2% compared to the same period last year. The rise in rental contracts among customers in their 20s (+93.7%) and 30s (+4.3%) has driven overall performance, building on existing demand from middle-aged and older consumers.
Notably, both the number of rental contracts and revenue from customers in their 20s surged by 82.8%. A representative from Bodyfriend stated, "This reflects the younger generation's trend of self-investment and their high acceptance of the latest technologies such as artificial intelligence (AI) and robotics."
The best-selling product across all age groups was the medical device 'Medical Pharaoh,' followed by healthcare robots like 'Falcon N,' which together accounted for about 75% of total sales. Among customers in their 20s, the proportion of entry-level models like the 'Falcon' series, which had been dominant until last year, has shifted. In the first half of this year, they contracted the medical device 'Medical Pharaoh' (15%) more than 'Falcon N' (14%), indicating a broader range of product choices.
Additionally, Bodyfriend ranked first among healthcare brands in the '2026 Q2 Top 100 Brands in Korea' survey conducted by Brandstock.
A Bodyfriend official commented, "The new features of Bodyfriend's AI healthcare robots and medical devices have lowered the age entry barriers for the brand. In the second half of the year, we will focus on expanding our customer base, including the younger demographic, through upgraded new products that actively respond to new technologies."
* This article has been translated by AI.
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