Gmarket announced on July 23 that it is launching the 'Gmarket Must-Have Hyundai Card' in collaboration with Hyundai Card.
The 'Must-Have Hyundai Card' is the fourth private label credit card (PLCC) introduced by Gmarket and Hyundai Card. The two companies previously launched the industry's first PLCC, the Smile Card, in 2018, followed by the Smile Card Edition 2 and Edition 3.
This new card enhances reward benefits in conjunction with Gmarket's paid membership program, 'Must-Have Membership.' Users will earn 7% in Smile Cash on purchases made on Gmarket and Auction, with a monthly cap of 14,000 won. If users meet the previous month's spending requirements, they can earn 0.7% on all purchases at domestic and international merchants without a cap.
Members of the Must-Have Membership can combine the 7% card rewards with an additional 5% membership reward, allowing for a total of up to 12% in rewards. The maximum monthly reward amount, combining both membership and card benefits, is 84,000 won.
To celebrate the launch, Gmarket is offering a promotion. Customers who apply for the card and set up regular payments for the Must-Have Membership subscription by July 31 will receive a monthly refund of 2,900 won in Smile Cash for six months.
Additionally, Gmarket and Auction will provide a 20% discount on card payments, with a maximum discount of 30,000 won on Gmarket and 20,000 won on Auction, limited to one use per account. A special event is also being held where a 5,000 won Mega MGC Coffee gift card is available for just 100 won.
A Gmarket representative stated, "We designed this card to maximize benefits for our customers, considering their spending trends, thereby enhancing the perceived value for membership members."
Meanwhile, Gmarket has opened a permanent exhibition hall called 'Incheon Marketplace' in collaboration with Incheon Metropolitan City and the Incheon Tourism Organization to showcase local specialties and tourism content, supporting small businesses in expanding their online sales. A discount event will run until July 31.
* This article has been translated by AI.
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