2027 College Admissions Fair Kicks Off with 150 Universities Participating

By BAEK DUSAN Posted : July 23, 2026, 16:52 Updated : July 23, 2026, 16:52
Despite the sweltering heat, the enthusiasm of students and parents for college admissions was palpable. The '2027 College Admissions Fair' opened on July 23, bringing together 150 major universities to provide tailored admissions strategies for prospective students. Lee Gi-jeong, President of the Korean Council for University Education (KCU), defined college admissions as a crucial starting point for future planning and urged students to choose paths that align with their own aptitudes.
 
The fair is being held at COEX Hall A in Samseong-dong, Seoul, from July 23 to 25, featuring participation from regional public universities and major institutions in the metropolitan area.

Given that this is the last admissions cycle under the current system, anxiety levels among students and parents are understandably high. Many attendees were seen waiting in line from early morning, despite the inclement weather, eager to gather information and strategize their applications.
 
During the opening ceremony at 9 a.m., President Lee expressed gratitude to the students, parents, and teachers who attended the fair on such a hot summer day, acknowledging the vibrant atmosphere.
 
Celebrating its 17th year, Lee emphasized that college admissions is not merely about deciding which university to attend but is a vital opportunity to discover one's potential and plan for the future. He encouraged students to prioritize their own dreams and capabilities over external standards.
 
At the fair, dedicated consultation booths were set up for each participating university, where admissions officers and faculty provided one-on-one personalized counseling based on last year's admissions results. Additionally, informational materials regarding each university's admission guidelines were distributed for free.
 
Beyond university booths, various special sections were available to assist students in career planning. A '1:1 Admissions Counseling Center' was operated by the KCU's experienced counseling teachers for pre-registered participants, while a comprehensive admissions information center allowed attendees to search for national university admissions results. Promotional booths for the admissions information portal 'Adiga', University Information, Sports Talent Admissions Portal, and the Korea Health and Medical Information Management Education Evaluation Institute were also set up.
 
President Lee stated, "KCU will continue to provide fair and reliable admissions information to students and parents, striving to alleviate the burdens of the admissions preparation process. After the fair, we will maintain online and phone counseling through the admissions information portal 'Adiga' and the counseling teacher group."




* This article has been translated by AI.

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