Roborock is set to launch a new line of robot vacuum cleaners and steam mop vacuums in South Korea. The company aims to expand its product range from automated robot vacuums to manual wet-dry cleaners, targeting the growing demand for cleaning appliances in the country.
On July 24, Roborock announced that its robot vacuum, the Qrevo 2 Pro, will be showcased on GS Home Shopping on July 26. The vacuum mop, F25 Steam, will be available for the first time through CJ OnStyle's mobile live broadcast, "Vtina Life," on July 29.
The Qrevo 2 Pro is a premium robot vacuum with a suction power of 25,000Pa. It features a "Duo Divide" main brush designed to reduce tangling of long hair and pet fur.
Utilizing an automatic reverse side brush and a movable mop structure, it cleans walls and corners effectively. The mop can be cleaned at temperatures up to 75 degrees Celsius and dried with 45-degree warm air. It also automatically attaches or detaches the mop based on the cleaning environment.
The F25 Steam combines vacuum suction with mop and steam cleaning capabilities. It employs a dual high-temperature management system, washing the roller with water heated to 95 degrees Celsius and spraying steam at temperatures up to 180 degrees Celsius on the floor.
The product head is designed to be slim, allowing for close cleaning along wall edges. After cleaning, the roller is automatically washed and dried, minimizing the maintenance required by users.
Roborock has chosen to launch the robot vacuum through TV home shopping, while the steam cleaner, which benefits from live demonstrations, will be sold via mobile live broadcasts, aligning the sales channels with the product characteristics.
The first sales broadcast for the F25 Steam will feature broadcaster Brian, who will demonstrate the cleaning process in a simulated living environment and offer exclusive benefits for viewers.
A Roborock representative stated, "Consumer demand for cleaning appliances is diversifying. We will introduce products with enhanced performance for both robot vacuums and vacuum mop cleaners through various distribution channels."
* This article has been translated by AI.
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