China-based K-pop boy group CIIU to release album next month

By Joonha Yoo Posted : July 24, 2026, 11:14 Updated : July 24, 2026, 11:15
Members of China-based K-pop boy group CIIU pose during a promotional event at Fantawild theme park in China ahead of the release of their first EP, "Closer To 'You'." Courtesy of JYP Entertainment China
SEOUL, July 24 (AJP) - China-based K-pop boy group CIIU will release their first extended play (EP) next month since making their debut last year, their agency JYP Entertainment said on Friday.

CIIU debuted in August 2025 under JYP Entertainment's "Globalization by Localization" strategy, which develops artists tailored to individual overseas markets. The strategy first produced Boy Story in China before expanding to Japan-based girl group NiziU and U.S.-based girl group VCHA.

Following their debut, CIIU's first single entered the top 10 of QQ Music's daily popularity and trending charts.

With the EP, "Closer To 'You'" slated for release on Aug. 4, its title track "Closer" centers on themes of youth and emotional growth, portraying the journey of growing closer to someone. The release is built around the group's signature "C-Tro Pop" style, which blends Chinese retro influences with contemporary pop.
 
Members of China-based K-pop boy group CIIU pose with a Xinri electric scooter after being selected as advertising models for the Chinese electric bicycle brand. Courtesy of JYP Entertainment China
The promotional rollout began earlier this month with the release of a teaser poster and concept film. On July 14, CIIU pre-released the B-side track "Step By Step" along with its accompanying music video. The song combines the sound of a traditional Chinese wind instrument with hip-hop elements. Another B-side, "Next To You," is scheduled for release on Aug. 19.

Beyond music, the boys have expanded their presence in China through collaborations with local brands and promotional events. They were recently selected as an advertising model for Chinese electric bicycle brand Xinri and are partnering with theme park operator Fantawild for promotional events.

They are also scheduled to perform at the 2026 TMELive International Music Awards on Aug. 22 before meeting fans in Shanghai on Aug. 29 to mark the first anniversary of their debut.
Joonha Yoo

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