Choi Cheol-hong, chairman of Boram Group, has been recognized for his contributions to building trust and innovating services in the funeral industry.
On July 24, Boram Group announced that Choi Cheol-hong received the Leadership Award at the '2026 Korea's Best CEO Awards.' This honor acknowledges his management achievements over the past 30 years in enhancing trust in the funeral industry and expanding service areas, marking his fifth consecutive win.
Since founding Boram Funeral Services in 1991, Choi has led the modernization and systematization of funeral services in South Korea. He was the first in the industry to implement a price transparency system, increasing the clarity of funeral service costs and establishing reliable service standards for consumers.
Additionally, he operates 14 directly managed funeral homes across the country, creating a standardized funeral service system, and has consistently invested in training professionals through the Cheonan Funeral Director Training Institute.
Building on this competitive edge in funeral services, Boram Group has recently expanded its business portfolio to encompass a broader range of customer life stages.
The company has diversified its offerings to include wedding and convention services, travel and leisure activities such as cruises and overseas trips, healthcare services linked to health check-ups and medical appointments, as well as pet services including pet funerals and jewelry.
Earlier, on July 16, Choi was awarded for the tenth consecutive year in the social responsibility management category at the '2026 Korea's Most Influential CEOs' awards.
A Boram Group representative stated, 'This award recognizes our leadership in enhancing the trust and quality of funeral services while expanding our business areas to align with changing customer lifestyles. We aim to grow as a life curation company that connects necessary services and experiences for our customers through collaboration with various industries.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.