Kia Confirms No Additional Electric Vehicle Incentives for European Market in Second Half

By Oh Jooseok Posted : July 24, 2026, 15:08 Updated : July 24, 2026, 15:08

Kia announced that it will not expand additional incentives for electric vehicles in the European market during the second half of the year. During a conference call on July 24 to discuss its second-quarter earnings, the company stated, "In Europe, we have increased vehicle incentives by over 1,000 euros to respond to competition from Chinese manufacturers by adjusting electric vehicle prices and expanding support for incentives."

The company emphasized, "While there were expectations for further incentives in the second half due to our increased market share in lower-priced models, that will not be the case."





* This article has been translated by AI.

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