LG Electronics' premium refrigerator, the LG InstaView, has surpassed global sales of 5 million units, achieving this milestone ten years after its initial launch.
According to LG Electronics, as of last month, approximately 5.3 million InstaView refrigerators have been sold since their debut in 2016, averaging about one unit sold every minute over the past decade.
Regionally, North America accounts for about 30% of total sales, making it the largest market. This trend reflects a preference for large-capacity refrigerators and a lifestyle centered around home parties.
Europe follows closely with nearly 20% of sales, driven by a focus on energy efficiency and food storage performance. Recently, demand has also been increasing in emerging markets such as Asia and Latin America.
The LG InstaView features a special coated glass door that lights up with a double knock, allowing users to check the contents without opening the door. The glass appears as a mirror under normal conditions but turns transparent when tapped, reducing cold air loss and enhancing insulation while maintaining a sleek design.
International media outlets, including Trusted Reviews in the UK and Les Numériques in France, have praised the refrigerator for its convenience and energy efficiency.
Over the past decade, the InstaView has won numerous accolades, including awards from the three major design competitions (Red Dot, IDEA, iF) and the CES Innovation Award, demonstrating its technological and design prowess.
Kim Jae-il, head of LG Electronics' Kitchen Solutions Division, stated, "The 'knock' feature of the LG InstaView refrigerator has transformed how people use refrigerators. We will continue to enhance customer convenience and enjoyment in their food experiences through AI and innovative cooling and storage technologies."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.