Jung Jin-wan, CEO of Woori Bank, urged employees to convert the customer base they have built into actual profits to narrow the gap with competing banks.
On July 24, Woori Bank held its "2026 Second Half Management Strategy Meeting" at its headquarters in Hoehyeon-dong, Seoul, where it shared key sales strategies and execution directions for the upcoming period. Over 410 employees, including branch managers and above, attended the meeting.
Jung emphasized, "With over 12,000 employees holding our stock, we must enhance productivity and performance based on a sense of ownership to increase corporate value. We need to focus on genuine sales that develop ongoing relationships with customers, rather than just expanding our scale."
During the meeting, Woori Bank outlined three core strategies for the second half: data-driven sales, cross-departmental synergy, and internal controls. The plan aims to accurately understand customers through data and connect this understanding to products, channels, and specialized capabilities to expand transactions and profits.
To achieve this, the bank will first redesign its sales territories based on administrative districts by combining public and commercial data, and will specify key performance indicator (KPI) targets in line with market conditions. Notably, with 88.4% of transactions occurring through non-face-to-face channels, the bank plans to integrate dispersed customer data for immediate use in field marketing. Additionally, it will implement an 'AI agent' to enhance work speed and prepare infrastructure for easing network separation regulations.
In line with the expanded use of data and artificial intelligence (AI), the bank will also enhance its internal control systems by reviewing the entire information management process and proactively blocking external risks.
Jung stated, "Let’s continue to make changes in our own way (WON the way) and achieve clear results in the second half, significantly narrowing the gap with competing banks."
* This article has been translated by AI.
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