Samsung Electronics has announced the start of pre-sales for its eighth-generation foldable smartphones, the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8, along with the Galaxy Watch Ultra2 and Galaxy Watch9. The company aims to attract initial demand by offering free storage upgrades, artificial intelligence (AI) subscription services, and accessory discounts.
The pre-sales will take place from July 28 to August 3, with the official launch scheduled for August 7. Customers who pre-order will be able to receive and activate their devices starting August 4.
A key benefit for pre-order customers is the 'Double Storage' offer. Those purchasing the 256GB models of the Galaxy Z Fold8 Ultra, Fold8, and Flip8 will receive a free upgrade to the 512GB model. Customers buying the 512GB models of the Fold8 Ultra and Fold8 can upgrade to the 1TB model for an additional 310,700 won, which is about half the price difference compared to the standard pricing.
However, the 1TB models of the Galaxy Z Fold8 Ultra and Fold8, as well as the 512GB model of the Galaxy Z Flip8, will not be available for pre-sale.
Pre-order customers will also receive a 10% discount coupon for the Galaxy Watch Ultra2 and Watch9, as well as a 30% discount coupon for accessories, redeemable on Samsung.com. Additionally, various subscription benefits will be offered, including a six-month subscription to Google AI Pro, a three-month subscription to Willa, and access to gaming content in the Galaxy Store.
New accessories designed specifically for the products will also be available. The Fold8 Ultra and Fold8 will feature carbon, silicone, and clear magnet cases, as well as standing cases, while the Flip8 will have flip suits and silicone ring magnet cases. The popular mother-of-pearl design from Galaxy Buds accessories will also be expanded to include foldable-specific magnet cases.
Alongside the pre-sales, Samsung will launch the 'New Galaxy AI Subscription Club.' Subscribers will be guaranteed up to 50% of the residual value when returning devices and will receive benefits such as Samsung Care+ and accessory discounts. This three-year product offering, previously introduced with the Galaxy S26 series, will now be applied to the Galaxy Z series, with added loss compensation.
The Galaxy Watch Ultra2 and Galaxy Watch9 will also be available for pre-sale during the same period. Customers will receive two 50% discount coupons for exclusive bands and a six-month subscription to the TimeFlick watch face. Samsung will also host a 'Watch Customization Challenge,' where participants can win a watch clear case, and outstanding participants will receive running gear.
Jung Ho-jin, Vice President of Samsung Electronics Korea, stated, "We hope customers will be the first to experience the Galaxy Z Fold8 lineup, which features new form factors. We aim to enhance customer satisfaction with various benefits such as 'Double Storage' and the 'New Galaxy AI Subscription Club.'"
* This article has been translated by AI.
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