The operator of the portal 'Daum,' AXZ, has announced a name change to 'Daum.' This change aims to align the company's services with its brand identity.
On July 20, AXZ held an extraordinary general meeting where it approved the name change to 'Daum Corporation.' The company stated that this change will clarify its corporate identity and enhance communication with Daum portal users and partners.
Following the name change, the usage methods and member accounts for existing services, including Daum, will remain the same. Daum plans to gradually introduce new features and services based on artificial intelligence (AI) while preserving the familiar user experience and brand assets.
Since its launch in 1995, Daum has provided services such as search, news, email, cafes, and blogs, and currently operates digital services including the Daum app and the creator platform Tistory. According to the company, the new name carries the significance of inheriting the historical assets of the Daum portal. At the same time, the company aims to create new ways of information exploration and connection necessary for the AI era.
A representative from AXZ stated, "The name 'Daum,' which means 'the time or order that follows now' in pure Korean, reflects our plan to grow as a platform that connects users' present with a better future, just as the name suggests."
With this name change, Daum will also revamp its corporate website and official channels. The company will work on building a next-generation portal that combines AI technology with its accumulated service capabilities in search, content, and community. It plans to enhance AI search that comprehensively understands users' questions and situations, moving beyond keyword-based searches, and to improve personalization and summarization features for easier access to reliable information in news and content areas. The competitiveness of its community and creator ecosystems, including cafes and Tistory, will also be continuously strengthened.
Lee Geon-soo, CEO of Daum, remarked, "This name change is not just about altering the company's name; it is about clarifying our responsibility towards Daum's services and future. We aim to inherit the trust and value that Daum has built over the past 30 years while combining AI technology to lead in the new internet and AI era."
Meanwhile, Daum is expanding its vertical AI services, including the real-time search summary service 'AI Overview.' AI Overview retrieves the latest information from Daum's database through partnerships with media outlets, cafes, and Tistory services. The company plans to further expand its AI services, including the distribution of 'one agent per person.'
* This article has been translated by AI.
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