Lee Jae-yong and Choi Tae-won Gather at Google Camp in Italy, Boosting Big Tech AI Alliance

By KIM NA YOON Posted : July 27, 2026, 17:36 Updated : July 27, 2026, 17:36

 

Lee Jae-yong, chairman of Samsung Electronics, and Choi Tae-won, chairman of SK Group, are expanding their global presence from the United States to Sicily, Italy.

According to industry sources on July 27, the two leaders are set to attend the exclusive tech CEO gathering known as 'Google Camp' at the Rocco Forte Verdura Resort in Sicily at the end of this month. This annual event, hosted by Google founders Larry Page and Sergey Brin, brings together global information technology (IT) leaders for private networking opportunities.

Lee has been a consistent attendee since the event's inception, while Choi is making his debut this year after missing last year's gathering due to the impact of U.S.-Korea tariff negotiations. Their participation this year signals a renewed effort to strengthen their global tech networks.

At the meeting, the two executives are expected to foster relationships with global IT leaders, including those from Google, while sharing insights on the latest technological trends and business challenges, potentially creating new collaboration opportunities.

This visit follows the 'AI Summit' held in San Francisco on July 24, where Samsung Electronics and SK Group signed agreements worth $950 billion for memory and AI data centers with companies like NVIDIA and Broadcom.

With the demand for AI semiconductors surging, the two leaders are anticipated to discuss expanding high-bandwidth memory (HBM) supply and establishing a global semiconductor cooperation framework with major tech executives.

NVIDIA CEO Jensen Huang has previously emphasized the importance of South Korean memory companies, stating, "Without the HBM innovations from Korean memory firms, the current AI capabilities would not be possible."





* This article has been translated by AI.

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