Korean Tire and Technology (Korean Tire) announced on July 28 that it is launching a collaborative product, 'Korean Tire X Lotte Alert Gum,' in partnership with Lotte Wellfood.
The Lotte Alert Gum contains guarana extract, a natural source of caffeine, and a strong menthol flavor. It will be gradually available in major supermarkets and offline stores nationwide starting at the end of this month.
This collaboration is part of Korean Tire's ongoing 'Safety Campaign.' The initiative aims to promote safe driving and tire maintenance during peak travel times, such as the summer vacation season and the Chuseok holiday, when long-distance driving increases. Customers who purchase the product will also receive discount coupons for Tstation.com.
Meanwhile, Korean Tire and Technology reported a preliminary consolidated revenue of 5.3139 trillion won and an operating profit of 506.9 billion won for the first quarter of this year.
* This article has been translated by AI.
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