Genesis BBQ Group's subsidiary, Party Center, has launched a lunch catering service aimed at companies without cafeterias. This move expands its business into the corporate welfare market, following its food service for residential complexes.
On July 28, BBQ announced that Party Center's food brand, 'I Can Reboot,' has begun operating the 'Lunch Routine' service for companies, starting with DS Auto, which runs the used car brand 'Car President.'
Lunch Routine is a regular catering service designed for companies lacking in-house dining facilities or cooking capabilities. The service is tailored to provide lunch based on the size of the company, work environment, and number of employees.
With this new service, employees at DS Auto can now enjoy a lunch menu centered on Korean cuisine provided by Party Center during their lunch breaks. The service is supported by Party Center's HACCP-certified production facilities located in Namyangju, Gangdong, and Dongtan. This allows for a self-operated supply chain from production to delivery, ensuring regular meal provision for companies that cannot manage their own employee cafeterias.
Party Center has recently been expanding its food service business, focusing on premium residential and commercial facilities. Earlier this year, it began operating a cafeteria exclusively for residents of Banpo One Pentas, and it offers breakfast, lunch, and dinner services at high-end residential dining lounges.
Andae-seop, CEO of DS Auto, stated, "Creating an environment where employees can conveniently dine within the company is also an important aspect of welfare."
Yoon Ji-hyun, CEO of Party Center, noted, "Many companies are increasingly interested in enhancing employee satisfaction through meals, but the reality is that the costs associated with space and personnel for direct operation are significant. Lunch Routine will serve as a practical alternative to provide stable lunch options without a separate employee cafeteria."
Founded in 1999, Party Center is a specialized food service company. Genesis BBQ Group has been expanding its food service business since incorporating Party Center as a subsidiary in April of last year.
* This article has been translated by AI.
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