Ottogi is targeting the corporate snack market with the launch of its new product, 'Curry Con Ball,' in collaboration with Weepun, a BaaS (Business as a Service) platform that operates Snack24. The announcement was made on July 28.
This partnership aims to expand B2B (business-to-business) sales channels by utilizing Weepun's corporate distribution network. The Curry Con Ball will primarily be supplied to office pantries and cafeterias.
The Curry Con Ball is designed to capture the flavor of 'Ottogi Curry' in snack form. Coated with curry seasoning for a rich taste, it has been developed to be mild enough for all ages to enjoy. The ball shape provides a crispy texture, and it is packaged in a convenient 30g size for easy storage in office pantries.
Consumers can purchase the product through the Naver Smart Store 'Snack24 Market.' Ottogi plans to expand its sales channels to include personal convenience stores in the future.
An Ottogi representative stated, "This product was designed to allow consumers to enjoy our flagship Ottogi Curry in a unique form. We plan to introduce new products through various collaborations in the future."
Weepun, established in 2018, is a B2B service platform that started with the Snack24 office snack subscription service and now offers breakfast, lunch subscriptions, coffee, and catering services for businesses.
* This article has been translated by AI.
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