Seoul Milk Cooperative announced the launch of its new product, 'Seoul Milk Milk Bingsu (250ml),' on July 28.
This new offering is designed to reflect the growing trend of 'solo bingsu' as more single-person households emerge and dessert consumption evolves. Packaged in a convenient cup format, it is easy to enjoy anywhere without hassle.
The Seoul Milk Milk Bingsu features a rich flavor derived from high-quality raw milk, enhanced with butter and condensed milk. Consumers can enjoy the taste of milk bingsu without needing to add extra milk, and it can be customized with various toppings such as fruits, cereals, and jelly. The product will initially be available at convenience stores, with plans to expand distribution channels.
A representative from Seoul Milk Cooperative stated, "We designed this product to be enjoyed easily without the need to prepare additional milk. We will continue to introduce a variety of dessert products based on the competitive edge of our raw milk."
According to the Korea Consumer Agency, the domestic bingsu market has maintained a size of approximately 500 billion won since 2020. Recently, there has been a growing demand for small-sized dessert products, including cup bingsu, in line with the increase in single-person households.
* This article has been translated by AI.
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