The city of Incheon and the Incheon Tourism Organization are set to host the 5th Blue Dragon Series Awards, highlighting the achievements of dramas and entertainment shows released on major domestic online video services. This marks the fifth consecutive year the event will take place in Incheon, linking the popularity of K-content with the tourism competitiveness of the Yeongjong International City resort.
According to the city, the 5th Blue Dragon Series Awards will be held on July 31 at Paradise City Chroma in Yeongjongdo, with a red carpet event starting at 7 p.m. and the main ceremony beginning at 8:30 p.m. The awards will be broadcast live on KBS 2TV.
The Blue Dragon Series Awards evaluate the achievements of Korean dramas and entertainment shows released on both domestic and international streaming platforms, including Netflix, Disney+, Wavve, Coupang Play, and Tving. Unlike traditional awards that focus on terrestrial broadcasting, this ceremony specifically addresses content from online video services.
This year's event will be hosted by broadcaster Jeon Hyun-moo and actress Lim Yoon-a, who have co-hosted the awards since its inception in 2022. Winners will be announced in various categories, including Best Picture, Best Actor and Actress, Supporting Actor and Actress, and Rookie Awards in entertainment.
Nominees for Best Actor include Kim Seon-ho, Kim Woo-bin, Park Ji-hoon, Park Hae-soo, and Hyun Bin, while the Best Actress nominees are Go Yoon-jung, Kim Go-eun, Park Bo-young, Park Ji-hyun, and Shin Hye-sun, all competing based on their performances in major works released over the past year on online video services.
In the Best Drama category, nominees include 'Scarecrow,' 'Cook Up a Storm: Becoming a Legend,' 'Made in Korea,' 'Fine: Country Bumpkins,' and 'Eunjoong and Sangyeon.' In the entertainment category, contenders include 'SNL Korea Season 8,' 'Yoo Jae-suk Camp,' 'Driver: The Rival,' 'I Want to Date Even Though I'm a Born-Again Solo,' and 'Black and White Chef: Cooking Class War Season 2.'
The venue, Paradise City Chroma, is a multi-cultural space capable of hosting performances, award ceremonies, and large entertainment events. Paradise City is participating as the official partner and host this year, bringing together actors, production teams, content industry professionals, and media from both domestic and international backgrounds.
Since the inaugural Blue Dragon Series Awards in 2022, Incheon has consistently hosted and supported the event, using it as an opportunity to promote the region's facilities, including Incheon International Airport and the Yeongjongdo resort, to domestic and international content stakeholders and viewers.
With the growth of online video services, the simultaneous release of Korean dramas and entertainment shows to overseas audiences has expanded. The city expects that continuing to host large content awards will enhance Incheon's recognition and competitiveness as a destination for filming, performances, and tourism.
Last year's 4th Blue Dragon Series Awards was also held at Paradise City in Incheon, and the city has aimed to expand the intersection of K-content and the local tourism industry, attracting domestic and international tourists by utilizing the resort and cultural facilities.
Mayor Park Chan-dae stated, "It is meaningful to host the Blue Dragon Series Awards, a representative online video service content awards ceremony of Korea, in Incheon again this year. I hope it will be an opportunity to widely promote the achievements of excellent K-content and allow citizens and tourists to experience Incheon's diverse cultural and tourism attractions together."
Meanwhile, Incheon plans to continue attracting international events, performances, and large cultural content in collaboration with the Incheon Tourism Organization, expanding stay-type tourism products linked to Incheon International Airport and the Yeongjongdo resort and tourism facilities to enhance the economic impact of K-content events.
* This article has been translated by AI.
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