KyoWon Life reported a 137% increase in the usage of its transition services in the first half of 2026 compared to the same period last year.
According to KyoWon Life on July 29, the first half results alone surpassed the company's annual performance for 2024 by 26% and achieved 75% of last year's total. If the current trend continues, the annual performance for this year is expected to exceed last year's record, reaching an all-time high.
The increase in performance is attributed to the expansion of travel transition services linked to KyoWon Tour, the group's travel business. The usage of travel transition services in the first half of this year rose by 169% compared to the same period last year. This surge reflects a growing demand for customers to utilize their prepaid funeral service fees for travel instead. By developing exclusive travel products for funeral service members and expanding available travel options through KyoWon Tour, customer satisfaction has improved, leading to increased usage.
As a result of this growth, travel accounted for 64% of the total transition service usage, the highest proportion recorded. This was followed by healthcare at 18%, wedding and marriage information at 13%, and other services at 5%.
KyoWon Life's transition service usage has shown consistent annual growth. The year-on-year increase rates were 122% in 2023, 80% in 2024, and 67% in 2025. Despite the base effect from the expanded performance scale, the company has maintained a steady growth trend, indicating a rising customer demand for transition services.
Meanwhile, KyoWon Life is also focused on expanding its directly operated funeral homes. In February, it opened the 'KyoWon Yeoum Chungju City Funeral Home,' marking its eighth directly operated funeral home, following locations in Seoul (West Seoul), Gyeonggi (Pyeongtaek, Hwaseong), Chungnam (Asan), Gangwon (Chuncheon), Gyeongnam (Gimhae), and Gyeongbuk (Pohang).
A KyoWon Life official stated, "The expansion of travel transition service usage is a result of our collaboration with KyoWon Tour, providing customers with more diverse options and differentiated benefits. We will continue to leverage synergies with our group and partner companies to broaden our life care services tailored to customers' life stages, establishing ourselves as a lifelong life care partner."
* This article has been translated by AI.
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