HL Group has been recognized for its competitive content on future mobility technologies, including autonomous driving and software-defined vehicles (SDVs), at South Korea's premier social media awards ceremony.
On July 30, HL Group announced that its official blog, HL Mobility Labs, won the Integrated Award in the corporate category at the 'Social Eye Awards 2026.'
The Social Eye Awards is the largest ceremony in South Korea that selects outstanding branding cases based on social media. This year, 296 companies submitted entries across 338 social media channels.
HL Group revamped its official blog in December 2022 to focus on content related to future mobility technologies, including autonomous driving, SDVs, and robotics. Since March, over 30 researchers from the auto sector, including HL Mando's Chief Technology Officer (CTO) Bae Hong-yong, have been directly involved in content creation to enhance expertise.
Following this overhaul, the blog has recorded approximately 50,000 cumulative visitors, with traffic driven by generative artificial intelligence (AI) increasing by more than 90% compared to the same period last year. HL Group explained that this award reflects its competitiveness not only in search engine optimization (SEO) but also in the generative AI environment.
HL Group's official Instagram account, @hl_world, also won the top award in the large enterprise category. The account received praise for its engaging content that presents technical information in an accessible manner and for its campaign featuring the brand advertisement 'Trust Me.' This year, the Instagram account surpassed 1 million cumulative views, with around 5,400 participants in a follower event.
By winning both the blog Integrated Award and the Instagram award, HL Group achieved a remarkable feat of two awards in its first entry. This marks the third consecutive year that HL Group has achieved success at the Social Eye Awards, following wins in the previous two years. A representative from HL Group emphasized, 'We have indicated the direction for blogs in the era of generative AI, going beyond simple searches.'
Meanwhile, HL Group is expanding its future mobility business, focusing on autonomous driving, SDVs, and robotic actuators, primarily through its automotive parts subsidiary, HL Mando.
* This article has been translated by AI.
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