LG Electronics is partnering with the National Museum of Modern and Contemporary Art (MMCA) to present a large-scale special exhibition utilizing advanced organic light-emitting diode (OLED) technology.
According to industry sources on July 30, LG Electronics will host the second exhibition of the 'MMCA X LG OLED Series' from July 31 to November 29 at the 'Seoul Box' in MMCA Seoul.
The exhibition will showcase a large installation piece titled 'Stubborn Rock, Reckless Fights' by Korean-American artist Kim Christine Sun, who is based in Berlin. The work is a drawing-based animation that visually reinterprets the movements of American Sign Language (ASL) and the motion lines of classic cartoons.
To realize the artist's creative vision, LG Electronics collaborated closely from the planning stage through to the implementation of space and technology. A massive curved screen composed of 72 55-inch OLED displays will be installed to present the artist's digital video work.
Now in its second year, the MMCA X LG OLED Series is a collaborative project aimed at conveying new aesthetic experiences in contemporary art, combining the visual experiments of talented artists with LG Electronics' display technology to expand the intersection of art and technology.
Oh Sung-taek, head of marketing communications at LG Electronics' Korean Sales Division, stated, "We will provide a unique customer experience that blends technology and art through the differentiated picture quality of LG OLED."
* This article has been translated by AI.
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