Hyundai Motor Group Hires AI Expert Kwon Jeong-hyun from Samsung Electronics

By Oh Jooseok Posted : July 30, 2026, 10:32 Updated : July 30, 2026, 10:32

Hyundai Motor Group has hired Kwon Jeong-hyun, an artificial intelligence (AI) expert from Samsung Electronics and NVIDIA.


On July 30, Hyundai Motor Group announced the appointment of Kwon as the head of its AVP Division's Autonomous Driving Development Center. Kwon previously served as a vice president at Samsung Electronics, where he led the development of intelligent robots. Before that, he was recognized as an expert in autonomous driving AI, responsible for software development and productization at NVIDIA.


In his new role, Kwon will oversee the development of AI technologies used in autonomous driving, including recognition software, deep learning, machine learning, and computer vision. He will lead the development and productization of core autonomous driving technologies within the group, leveraging his experience in commercialization.


Kwon, born in 1980, graduated from Seoul National University with a degree in mechanical engineering and obtained his Ph.D. from the same institution. He has worked at SAIC and Ricoh before joining NVIDIA in 2018, where he was responsible for computer vision and autonomous driving software development. In 2023, he moved to Samsung Electronics, where he served as both a senior managing director and vice president, leading the development of intelligent robots.


With this hiring, Hyundai Motor Group aims to enhance its technological competitiveness in the autonomous driving sector and accelerate the execution of its future mobility strategy. The group has recently been actively recruiting key talent in software-defined vehicles (SDV) and autonomous driving to strengthen its physical AI capabilities.


Earlier this month, the group appointed Kim Dong-wook, who led wireless communication system development for iPhones, vehicles, and humanoid robots at global companies like Apple and Tesla, as the head of the SDV Platform Development Center. Additionally, Jeremy Ma, who has experience in robot and autonomous driving software development and commercialization at Apple, Toyota, and NVIDIA, was brought on as the head of the Silicon Valley office for the AVP Division.





* This article has been translated by AI.

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