Starbucks Korea's low-cost refresher drinks and discount coupon promotions aimed at consumers during the summer season have received a positive response.
The company announced on July 30 that its 'Pink Peach Refresher,' launched on June 23, has surpassed 300,000 units sold within a month.
The Pink Peach Refresher, which combines peach, mango, and strawberry flavors with lemonade, is priced at 4,900 won for a Tall size, making it the lowest-priced fruit beverage currently offered by Starbucks. On July 27, the company expanded its lineup with the introduction of the 'Pink Peach Coconut Refresher' at 5,100 won.
The refresher drinks contain natural caffeine (approximately 30mg for a Tall size) and are designed to be enjoyed without hesitation during the afternoon. Analysis of purchasing data by age group revealed that 40% of customers buying the Pink Peach Refresher are in their 20s, while 31% are in their 30s, indicating that the 2030 demographic accounts for over 70% of sales. Additionally, 54% of all refresher sales occurred between 2 PM and 8 PM.
In conjunction with this, Starbucks is also offering summer discount coupons. Starbucks Rewards members can redeem a coupon for one Tall-sized drink from options including Iced Caffè Americano, Iced Caffè Latte, or Iced Vanilla Latte, along with a 30% discount coupon for food items. New members who sign up by July 31 will receive the same coupons the following day, valid until August 14.
Meanwhile, according to the National Data Agency, the consumer price index rose by 3.2% compared to the same month last year, marking the highest increase in 30 months since December 2023.
* This article has been translated by AI.
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