LG Electronics is expanding its supply of commercial laundry appliances in Southeast Asia, focusing on strengthening its business-to-business (B2B) operations. Leveraging the technology and operational expertise gained in North America and Europe, the company is enhancing product competitiveness and remote management solutions to accelerate its entry into the global commercial laundry market.
On August 3, LG Electronics announced that it has completed the supply of commercial washing machines and dryers to 'Trendy Wash,' Thailand's second-largest laundromat franchise, which operates 630 locations. The company plans to provide additional units to over 400 new stores opening this year.
Trendy Wash chose LG Electronics products for their durability, energy efficiency, and an operational platform that allows for efficient management of multiple locations.
In addition to Thailand, LG Electronics is rapidly expanding its business in Southeast Asia, including the Philippines and Vietnam. In the Philippines, the company is enhancing partnerships with major commercial laundry appliance distributors such as 'ELS,' 'Big Wash,' and 'Express Clean.' Recently, LG opened a smart laundry store called 'Bee Laundry' in Hanoi, Vietnam.
Bee Laundry serves not only as a laundry service for general customers but also as a reference store where potential entrepreneurs and business partners can experience LG's commercial washing machines and management solutions firsthand.
The laundromat market in Southeast Asia is growing rapidly due to factors such as a hot and humid climate, urbanization, and an increase in single-person households. The demand for commercial laundry services is steadily rising in major cities with high tourist and long-term resident populations, making it a region with significant market growth potential.
Last year, LG Electronics' sales of commercial laundry appliances in Southeast Asia increased by approximately 60% compared to the previous year, with sales in Thailand more than doubling and those in the Philippines increasing by over 50%.
Building on this growth, LG plans to expand its operations to Vietnam, Cambodia, Singapore, Malaysia, and Indonesia.
The company is also strengthening its efforts in Europe and North America. This month, LG launched its 'LG Professional' brand of large-capacity commercial laundry appliances (20 kg and above) in the European market. The lineup includes six models of washing machines, dryers, and washer-dryer combos, featuring AI that analyzes the weight of laundry to automatically optimize water usage and drying conditions.
The dryers incorporate dual inverter heat pump technology to enhance energy efficiency and can be flexibly installed in various commercial spaces without the need for separate exhaust duct installation.
In the North American market, LG is expanding its collaboration with CSC ServiceWorks, the leading provider of commercial laundry solutions, while continuing to supply products to the second-largest player, Wash.
LG Electronics also highlights its differentiated core component technology as a competitive advantage. The commercial washing machines utilize an inverter DD (Direct Drive) motor that connects the drum directly to the motor, reducing vibration and noise while enhancing durability and energy efficiency. This ensures stable performance in commercial environments where the machines are used for extended periods.
The management solutions that enhance operational efficiency are another strength. Through the 'LaundryCrew' platform, operators can monitor and control multiple washing machines and dryers in real-time. The system also provides error notifications and smart diagnostic features, reducing maintenance burdens.
LG Electronics aims to further expand its global commercial laundry appliance market presence, leveraging its accumulated experience in the premium market and the competitiveness of its management solutions.
Im Ki-yong, head of LG Electronics' HS B2B overseas sales, stated, "We will continue to expand our B2B business in the global commercial laundry market based on our industry-leading product competitiveness and proven management solutions."
* This article has been translated by AI.
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