The self-purchase market for smartphones, where consumers buy devices directly without going through carriers, is expanding, prompting banks to offer cost-saving benefits to attract customers.
On August 3, Woori Bank announced the launch of four self-purchase plans linked to Samsung Wallet Money through its mobile brand, Woori WON Mobile.
Customers who register a self-purchased Galaxy smartphone will receive up to 25,000 Samsung Wallet points each month for 24 months, totaling benefits worth approximately $600 from the time of purchase throughout the usage period.
Consumers who register their Woori Bank accounts with the Samsung Wallet Money service will also receive a monthly discount of 1,100 won on their communication fees. The discount will be provided for the first two months without any additional conditions.
The newly launched plans include four options: 5G 125GB+, 5G 95GB+, 5G 50GB+, and 100GB+.
Park Hee-geun, head of Woori Bank's WON Mobile Business Division, stated, "We will continue to expand differentiated services that combine finance and telecommunications to enhance financial convenience and benefits for consumers in their daily lives."
* This article has been translated by AI.
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